John deere
Art direction | 2022 - present
As an Art Director at VML, I’ve worked with John Deere dealerships across North America, creating unique social and print content. From lively March Madness designs for AGUP in John Deere green to giving Coastline a sleek new look, and crafting dynamic animated posts, I blend creativity with strategy to keep branding fresh and on-trend.
Challege
Working with John Deere dealerships across North America came with its challenges—especially finding the balance between showcasing each dealership’s personality while staying true to the iconic John Deere brand. To make it work, I focused on collaboration, taking the time to really understand what made each dealership unique and what their local audiences cared about. From there, I crafted creative solutions that felt fresh and personalized but still fit seamlessly within the overall brand. It wasn’t always easy, but seeing the final designs come together made it all worth it.